UPPER-FUNNEL TACTICS
CREATE DEMAND FOR YOUR PRODUCT OR SERVICE
DISPLAY
ADVERTISING​
Utilizing visually appealing banners and videos across a variety of websites through the Google Display Network and other display ad platforms, we aim to grab the attention of potential customers. These ads are not just about selling but about creating memorable impressions that can translate into brand recall.
SOCIAL MEDIA
ADVERTISING
Platforms like Facebook, Instagram, LinkedIn, and Twitter offer powerful tools for upper-funnel marketing. With their vast reach and sophisticated targeting capabilities, we craft compelling content that resonates with your target demographic. Social media ads help in building a community around your brand and engaging users with stories that matter to them.
Video platforms such as YouTube offer extensive opportunities for upper-funnel marketing. Video ads are particularly effective at storytelling, demonstrating the value proposition of your brand in a format that’s engaging and easy to consume. These are great for building emotional connections and driving brand recognition.
VIDEO
ADVERTISING
PAID SEARCH
ADVERTISING
Although primarily considered a lower-funnel tactic, SEM can also be utilized effectively for brand awareness with broader keyword strategies and a focus on informational queries related to your industry.